February 18, 2026/6 min readAI DesignBrand Voice
Why Personality Matters in AI
Most AI feels like talking to a textbook. We think that is a design failure, not a technical limitation.
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Honest thinking about AI, product design, and building technology that actually works for people.
February 10, 2026/5 min readEngineeringConversational AI
Building AI That Knows When to Shut Up
The hardest problem in conversational AI is not generating answers. It is knowing when not to.
Read articleJanuary 28, 2026/4 min readArchitectureProduct Design
The Case Against Decision Trees
Decision trees were the best tool we had. They are not anymore. Here is why we moved on.
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